An excerpt from EMERGE 2020 Web Magazine:
Within the past decade, social media platforms have risen in prominence, particularly in today’s era of Web 3.0. Social media allows businesses to understand, connect, and influence their market. With this evolution, their advertising tactics that are used to capture the interests of their target audience is becoming more strategic with increasing commercial investments.
Since social media advertising is cheaper than traditional PR or television advertising, it is the common belief that any aspiring entrepreneur can use social media advertising to their advantage. All you need is a photo, catchy caption, trendy hashtag, and then post the same concept to Twitter, Facebook, and Instagram, right? Answer: Definitely no.
Just because it can cost nothing, doesn’t mean its seamlessly easy. Take it from aspiring entrepreneur and internet personality Gary Vaynerchuk.
“There is the written word, there is the picture, and there is the video. And then there is what you say with those things, and who you target. When you get great at that everything changes,” says Vaynerchuk.
Social media is the loophole in directly reaching a target market or even more precise, the favourable segments. Platforms such as Twitter, Instagram, Pinterest or Facebook has allowed businesses to understand user’s response towards social media campaigns based on the understanding of the platform it will be featured on. The ability for companies to predict responses of their target market is based on the behaviour and attitude that each social media platform promotes.